A bounce is simply a one-page visit, even when that visitor stayed for 30 minutes and dropped their email address into your pop-up window.An engaged session is any visit longer than 10 seconds, more than one page or with a conversion recorded. It’s a far more useful metric than Bounce Rate, which true Analytics pros never liked. It’s possible to track these in UA, but it requires much more skill to set things up. Universal Analytics: What is tracked?Īssuming you have enhanced measurement turned on (it’s in setting in Admin > Data Streams) GA4 tracks all kinds of things that aren’t easily tracked in Universal Analytics. For years, you’ve been picking primary and secondary dimensions then filtering/segmenting those dimensions to get to your best insights. If you like analysis, you were configuring your UA reports anyway. GA4 is more for the Analytics power user doing deeper analysis. It’s a power tool.Ĭlearly, there are quite a few answers to the “How is ga4 different from universal analytics?” question, from what is tracked to how the reports are managed. You can build reports that would be impossible in Universal Analytics, but it requires more skill. You build the reports as you go, picking the dimensions and metrics that get you to your insight. The menu on the left was a pile of 100+ reports, some of which gave answers and insights without too much configuring (adding segments, secondary dimensions, advanced filters, etc.). Universal Analytics was always a template-based tool. But it requires some setup to find things. Please accept statistics, marketing cookies to watch this video. This video shows the GA4 vs UA comparison side-by-side. What used to be available with one or two clicks, now takes more configuring. Things have moved, and at least at first, it’s not intuitive. The most basic reason is that the UX is different.
I reached out to a lot of friends who use Analytics and they ALL disagreed, for different reasons. Eventually, I made the switch completely and I’ve finally come to realize… Gradually, I stopped using UA to answer those questions. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. To learn it, I meet weekly with Dan Baran and Amanda Gant. But the July 1st deadline is fast approaching GA4 launched in October 2020, giving us years to learn it. The tone is pure dread.īut it’s also a tone of urgency. I hear these things when I talk to people about GA4, the new version of Google Analytics.
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